Fitness influencers in the U.S.

We’ve seen them all: ultra-toned athletes flexing, straining, and lifting on our TikTok, Instagram, and other social media feeds. They’ve made a huge impact in the health and fitness industries over the last decade. Knowing who to follow is essential for gym owners.

These influencers are the go-to source for fitness tips, nutrition advice, and workout routines because of their engaging content and large social following. These 21 influencers are able to stand out among the rest of the online crowd. Although their content is all different, studying the diverse approaches they use can help you learn how to become an influencer in fitness or grow your gym’s following.

This article will explore the top fitness influencers, both male and female, in the United States. We will explore their content, reach, and the social strategies that have made them popular. You’ll learn how to grow, support, and monetize your audience. That is… the goal for us here at Glofox. Come on, let’s get started!

TikTok’s top influencers: 7 of them

TikTok has become a hit with fitness influencers who love the video-first format of the app. Get to know the seven top fitness influencers using TikTok.

Demi Bagby

Demi Bagby, a fitness influencer with more than 14,4 million followers, is known for her acrobatic abilities and bubbly personality. Her videos are often filled with impressive tricks and flips. She promotes positivity and authenticity, which have helped her to grow her fan base. Demi’s faithful followers say that she inspires them to achieve their fitness goals with no hesitation.

Jesse James West

Jesse James West boasts that he spent 24 hours behind bars in his TikTok biography. We can’t confirm that, but we can tell you that Jesse has a lot of content to entertain. From fitness videos to motivational material, Jesse is infectiously positive and full of energy. Jesse is a great example of how fitness enthusiasts can connect with viewers in a relatable, personal way.

Antonie Lokhorst

Antonie Lokhorst, another rising star of the fitness influencers world, has more than 4.1 million TikTok subscribers. His unique and engaging content focuses on bodyweight exercises, functional training, and creative workout challenges. Antonie’s commitment to fitness innovation and his emphasis on proper form draw both people new to the gym as well as those looking to improve their workout routines. He’s also funny.

Rebecca Louise

Rebecca Louis, a fitness influencer, has a TikTok audience of over 500,000 fans. Her TikTok includes a variety of fitness content ranging from ab exercises to stories about mountain climbing. She is relatable and down-to-earth, and she shares workout tips and practical fitness advice to help her fans achieve their gym goals. Rebecca is one of only a few people to have scaled the unforgiving and intimidating Mt. Everest!

Steve Prince

Steve Prince has more than 1 million TikTok followers. His weight-lifting content and sports-oriented content have helped him to build a significant following. Steve is famous for his tiny tank tops, his huge biceps, and stories of his gym experiences. Want a thicker core or a more muscular back? Steve has exercises that will turn you into an actual tree trunk.


Ulisses Jr., an American fitness influencer, is known for his amazing physique and commitment to bodybuilding. Ulisses Williams Jr. inspires and motivates a huge following of almost 3 million TikTok fans through his intense workouts, fitness tips, and healthy lifestyle insights. But it’s not just about fitness. Ulisses shares a variety of humorous videos to give his fans a glimpse into his charm.

Jennifer Tavernier

Jennifer Tavernier is all about positivity. She is a fitness influencer with a passion for wellness and health. She has nearly one million TikTok followers and offers advice on healthy eating, mobility, and strength. She talks about her fitness journey and how she recovered after childbirth. Jennifer’s workouts are also easy to do anywhere, from hotel rooms to airport lounges. Seven of the most influential Instagram fitness influencers

Instagram has been the coolest guy for years. Instagram’s popularity is booming, thanks to fitness influencers who have dominated the app for many years. Seven of the most popular Instagram fitness influencers are listed below.

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